From Invisible Founder to 10X Organic Traffic and 15X Revenue
Overview
A national wellness brand with products sold in major retailers was struggling to convert its strong product quality into meaningful organic growth. The brand’s marketing leaned on generic influencer content and failed to showcase the founder—despite his name being on every product.
Problem
- Flat organic traffic and poor search visibility
- Low conversion from SEO despite strong demand
- The brand lacked a credible, authoritative voice
- The founder’s expertise and story were completely hidden
Strategic Intervention
Jessica Fontana advised the leadership team to make a strategic pivot: elevate the founder as the visible authority behind the brand, and restructure the website for SEO and conversion performance.
This included:
- Centering the brand story around the founder’s authority and credibility
- Rebuilding site architecture with scalable SEO strategy
- Developing search-optimized content and conversion flows
- Removing off-brand visuals in favor of trust-building media assets
Results (YoY)
- 📈 10X increase in organic traffic (from ~3K to 30K+ monthly sessions)
- 💰 15X increase in revenue from organic (from ~$3K to $45K+ per month)
- 🧭 900%+ increase in engaged sessions (3+ page visits)
- 🛒 40% lift in Average Order Value
- 🔐 Brand now built on authority, trust, and search visibility
🏆 This work contributed to Jessica being recognized two years in a row by Neil Patel for excellence in eCommerce SEO.