153% More Leads • 32% Lower CPL • 10% Drop in Spend
Overview
A national multi-location healthcare brand needed to improve performance across its Facebook advertising. While campaigns were active, the results didn’t reflect the brand’s potential — and with over 100 clinics in play, efficiency at scale was critical.
Jessica Fontana led a complete performance overhaul — optimizing ad structure, refreshing creative strategy, and rebuilding landing pages to drive more conversions without increasing budget.
What We Did
✅ Rebuilt and restructured Facebook ad campaigns across all locations
✅ Designed and deployed new video/motion creative for better engagement
✅ Reworked landing pages to improve user flow and conversion rate
✅ Introduced ongoing CRO and creative testing
✅ Transitioned campaigns in-house to improve ROI and agility
Results
📈 Lead Flow ↑ 153% YoY
📉 Cost Per Lead ↓ 32% (from $8.33 to $5.70)
📉 Cost Per Click ↓ 22%
💰 Total spend decreased, while performance scaled
📊 Website sessions ↑ 681% over 3 years
📉 Average spend per clinic ↓ 10%
“This wasn’t just a media fix — it was a full-funnel optimization. We restructured the ads, rebuilt the pages, tested everything, and scaled what worked.”
— Jessica Fontana, Co-Founder, Samurai Partners